Is Money Smarts free to use?

Yes. Money Smarts is completely free to start. All core courses, quizzes, XP rewards, and AI tutoring are available at no cost. Premium business plans are available for organizations.

How does the gamified financial learning work?

As you complete lessons and quizzes, you earn XP (experience points), unlock achievement badges, maintain daily streaks, and climb the real-time leaderboard — making financial education engaging and habit-forming.

What financial topics does Money Smarts cover?

Money Smarts covers budgeting basics, credit score building, investing 101, debt management, emergency fund planning, and retirement planning through structured courses designed for Gen Z and Millennials.

How does the AI financial tutor work?

Money Smarts uses Claude AI to provide Socratic-method tutoring — guiding you to answers through questions rather than just lecturing, building genuine understanding of personal finance concepts.

Does Money Smarts offer programs for businesses?

Yes. Money Smarts for Business provides employee financial wellness programs with group progress tracking, custom learning paths, gamified engagement, and ROI reporting. Plans start at $299/month.

Who founded Money Smarts?

Money Smarts was founded by Dan Kost, CEO of Sports Media Inc. and DAKDAN Worldwide, based in Windsor, Colorado.

Latest Updates

News & Insights

Stay up to date with the latest from Money Smarts and the financial literacy world.

Person using a financial app on a smartphone

Product LaunchFebruary 20, 2026

Money Smarts Launches AI-Powered Financial Literacy Platform

Sports Media Inc. announces the launch of Money Smarts, a gamified financial education platform designed to help Gen Z and Millennials master personal finance.

Young adults engaging with financial education content

Industry InsightsFebruary 10, 2026

Gen Z Financial Literacy Gap: How Gamification Is Changing the Game

New research shows 73% of young adults are more likely to engage with gamified financial education apps. Money Smarts is leading the charge.

PartnershipJanuary 28, 2026

Money Smarts Partners with Sports Media Inc. to Reach Millions

Strategic partnership expands Money Smarts reach across Sports Media Inc.'s existing audience of millions of engaged young adults.

Financial charts and market data analysis

Market ResearchJanuary 15, 2026

The $10 Billion Financial Literacy Market: Where Gen Z Fits In

With a projected market size of $17.84B by 2032, financial literacy platforms are experiencing 18.3% CAGR, and Gen Z is driving it.

AI and technology in financial education

TechnologyJanuary 5, 2026

How AI Tutoring Is Transforming Financial Education

Claude AI-powered Socratic tutoring helps users truly understand financial concepts rather than just memorizing answers, a first for consumer finance apps.