The only financial literacy program built specifically for student athletes navigating the NIL era. Contracts. Taxes. Entities. Advisors. Wealth. In the order you need them.
Curriculum
The Starter Track covers the 5 core modules every athlete needs immediately. The Full Academy adds entity formation, asset protection, and a complete tax module.
Full Academy adds 3 more modules: LLC & S-Corp entity formation, asset protection strategy, and a complete tax deep-dive.
Who It's For
Built for enrolled college athletes at all NCAA levels, NAIA, and JUCO — and high school athletes beginning to attract NIL interest. Assumes no prior financial knowledge.
Course Outcomes
Explain what NIL rights are and how they interact with NCAA and state regulations
Set up a legal business entity (LLC or S-Corp) to receive NIL income
Read and identify red flags in any standard NIL contract before signing
Open and manage a dedicated business bank account for NIL revenue
Calculate estimated quarterly tax payments on NIL income
Identify key elements of an asset protection strategy for a student athlete
Distinguish between legitimate advisors and predatory actors in the NIL space
Create a personal wealth-building plan that extends beyond athletic career earnings
Every example, every legal reference, and every exercise is built for the student athlete context. Nothing generic or repurposed from general financial education.
The 5-module Starter gets athletes protected fast. The 8-module Full Academy builds a complete financial foundation including entity formation and asset protection.
Every module ends with actions the athlete can take right away — not concepts to think about later.
Minor athletes need parental involvement in entity formation and contracts. The Family Track builds that into the course structure.
Enrollment
One-time payment. Lifetime access. No recurring charges.
Perfect for athletes who need the core NIL financial foundations fast.
For athletes and their families. Includes the structural and legal work parents need to do alongside their athlete.
The complete program. Every module, every track, every checklist. For athletes serious about building wealth.
FAQ
Start the Money Smarts NIL Academy today. Self-paced. Immediately applicable. Built for the financial decisions you're facing right now.
Start Learning — Free AccessEducational Content Only — Not Legal, Tax, or Financial Advice. The Money Smarts NIL Academy is a financial literacy education program. It does not constitute legal advice, tax advice, or financial planning advice. NCAA and state NIL rules change frequently — always verify current regulations with your school's compliance office. Consult a licensed CPA and attorney before making any financial or legal decisions. © 2026 Money Smarts, LLC. All Rights Reserved.