Money Smarts Partners with Sports Media Inc. to Reach Millions

Money Smarts and Sports Media Inc. have announced a strategic partnership that will leverage Sports Media Inc.'s existing reach across millions of engaged young adults to accelerate financial literacy education at unprecedented scale.

Sports Media Inc., headquartered in Severance, Colorado and led by CEO Dan Kost, has built an extensive media footprint across digital, broadcast, and social channels targeting the 18-35 demographic. The partnership formally integrates Money Smarts into that ecosystem, making financial literacy a core part of the company's content strategy.

A Mission-Driven Partnership

"Sports Media Inc. has always been about empowering young people," said Dan Kost, CEO of Sports Media Inc. and founder of Money Smarts. "Adding financial literacy as a core pillar of what we do is a natural evolution. Our audience trusts us. We want to use that trust to help them build a better financial future."

The partnership enables cross-promotion of Money Smarts content across Sports Media Inc.'s channels, integration of financial literacy segments into existing programming, and co-branded educational content for corporate wellness and educational partners.

What This Means for Users

• › Broader content distribution means more people discovering financial literacy resources
• › TV and video content from Sports Media properties will be integrated into the Money Smarts platform
• › Partnership enables corporate wellness programs through established enterprise relationships
• › Combined resources will accelerate development of Phase 2 features including mobile apps and community forums

Looking Ahead

With this partnership in place, Money Smarts is positioned for rapid growth in 2026 and beyond. The combined platform will target K-12 schools, universities, credit unions, and corporate HR departments with financial wellness programs powered by the same gamified learning engine available to individual users.